Pink Ribbons, Inc. (2011)

Name: Pink Ribbons, Inc.
Director: André S. Labarthe
Genre: Heimildarmynd
Released: 2011
Duration: 97 min
Rating: 7.3

"Capitalizing on hope."

1 h 37 min2011

Brjóstakrabbi er mikið notaður í allskyns markaðsherferðum fyrirtækja.

89%

Plot

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.